Your product deserves an honest critique

Expert industrial design reviews for small companies who build physical products. The design feedback you need, without the agency price tag.

The Problem

Great products die from bad design decisions nobody catches

Design agencies charge $50K+ for a single project. Most small companies can't even get in the door.
Freelance marketplaces sell execution, not expertise. You get renders, not real critique.
Friends and family say "looks great" when what you need is someone who says "this won't sell because..."
By the time you discover a design flaw in production, fixing it costs 10x what prevention would have.

How It Works

Share photos of your product. Tell us what stage you're at and what keeps you up at night.

A structured design audit covering form, function, materials, ergonomics, manufacturability, and market positioning.

Receive a prioritized list of improvements with clear reasoning. Fix the critical issues and launch with confidence.

What You Get

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Visual language, proportions, surface treatment, color strategy. Does your product look like what it costs?

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How it feels in hand, interaction points, user flow. The invisible details that separate good from great.

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Material choices, assembly complexity, cost optimization. Feedback that saves money on the factory floor.

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How your product stacks up visually against competitors. Does the design communicate the right price point?

Submit your product now. We'll review it and deliver structured, actionable design critique.

Every product has a story. The best ones are shaped by honest feedback before they reach the shelf.

FormCrit. Industrial design critique for the companies that actually make things.